Under Where ???

I'm confused again. This time the topic of confusion is "underwear and the media". Yup! Moi is totally confounded by the way underwear is advertised, and it's time to speak up.

It all started when I read the line "she is a Victoria Secret model" in an article. Accompanying the article was the picture of an oooh la la woman, dressed in ... aah ... hmmm ... well, lessay she came with almost no strings attached. Yanyway! This visual made me think of all the undergarment ads that I've ever seen and I realized that the media probably got it all wrong. And it's not just female models that I'm talking abt. I've seen women drool over all those Jockey hunks. Those guys don't have six packs - they have more like fifteen. Chiseled jaws, pecked chests, sinewy torsos and nothing but a skimpy underwear on. Standing all wet with an unshaven look. Women going "whoaaaaa, just look at him."

Sadly, it's not women who buy men's underwear, but men who do so and (the same logic holds true for women's lingerie). And what do you think the average man is thinking when he sees this ad - he's like "Hmmm! Even with that pair of undies I'm not going to get those whistles. For all you know it'll just make those women realize just how different I am from these men."

Yup! The average man is likely to get terribly intimidated by six packed underwear models. Hunky bare chested men don't appeal to us (or at least most of us). Naaaaa! We want to see some flab. Give us six packs but fill those packs with some butter and cheese man. Show a balding guy with a tattoo gone wrong, standing with his red pair of boxers on ... with the line "Didn't the red take your eyes off his belly?" Now that's what I call a killer ad. You show me that ad and you have a red underwear customer in me and I'm no exception mind you.

The same logic holds true for women too. Isn't it ironic that they always use models for promoting lingerie that men would rather have naked in the first place. Why do that? I can see people screaming "Oh! Men want their girl friends to look like that and buying those skimpies will accomplish that!" Yeah sure! If I were to believe that some girl dating me will turn into a Gisele Bundchen if I spent Rs 1000 on her ... well, it doesn't speak volumes abt my intelligence - does it? So really - keep it real.

P.S. And what's this with men & women nowadays flaunting the elastic of their underwear? The day is not too far when all that these people will care abt their underwear will be the elastics and trust me - that wont be a pretty sight :)